AFYA

AFYA Rugby Camp coming to Wilmslow Rugby Club

AFYA Sports Training will be running a Rugby Camp at Wilmslow Rugby Club this summer.

The Coaching Camp will take place on July 27 and 28 and is open to players aged between 8 and 15. It costs £30 per day or £50 for both days.

AFYA, which recently announced a partnership with the leading tackling equipment provider Shadowman, will use their training tools in the camps.

Team building, leadership development and skills training will be key elements of the course.

Ben Wood, Managing Director of AFYA, known for its sports coaching excellence, said: “We’re looking forward to bringing Shadowman to Wilmslow Rugby Club. Shadowman’s innovative training products allow players to really work on their speed and agility as well as their one-on-one tackling and tracking.

“This is also great opportunity for young rugby players to be trained by our team of professional coaches and players who have played and coached at National or International level.

“We will be covering a wide range of techniques including understanding your position, fundamental skill development and assessment and defence and attacking principles. We will also be looking at positional skills and fitness testing.”

AFYA is led by Ben Wood, a former Army officer and qualified RFU coach, and James Wade, a top coach who was Head of Player Development at Wasps, Head of Sale Sharks Academy and is currently Head Coach at Oxford University RUFC (The Blues).

For more information or to book a place on the course visit http://afyasportstrg.com/

NOTES TO EDITORS

For more information, contact Lucy Mason at Mason Media on 0151 239 5050/07903 197402 or email:  lucy@masonmedia.co.uk

AFYA and Young Munster RFC

Shadowman and AFYA run first tackle camp for Young Munster RFC

Two of AFYA’s top coaches popped over to Ireland last week to help Shadowman Sports run the first specialised tackle camp for Young Munster RUFC.

Founded in 1895, Young Munster is a Rugby Union club based in Limerick.

Our coaches James Wade and Scott Pearson helped to run the Shadowman tackle camp for children aged between 7 and 13. Each child received specialised training using Shadowman’s innovative training products, which allow rugby players to develop their speed and agility plus their one-on-one tackling and tracking.

James Wade, Chief Operating Officer and Head of Training and Development for AFYA, said: “We had a fantastic time at Young Munster with over 210 enthusiastic children taking part.

“They were extremely receptive to the technical skills we introduced them to and they learnt a lot over the course of the day.

“We look forward to working with them again in the future.”

James Wade is also Head Coach at Oxford University RUFC while Scott Pearson has worked with Worcester Warriors, Stoke City and Sale Sharks in a number of key Strength and Conditioning roles.

www.afyasportstrg.com
http://www.youngmunster.com/
www.shadowmansports.com

AFYA announces launch of its International Rugby Academy

Fast growing AFYA Sports Training is expanding and has announced the launch of its International Rugby Academy.

The academy is being headed up by Director Juan Gonzalez-Mendia, a RFU Level 3 and World Rugby Level 3 Coach, who has coached various age groups at County level, the North of England and has been part of the England coaching staff at U16 age group.

Juan will work with James Wade, AFYA’s co-founder and Chief Operating Officer, to provide a unique and integrated approach giving players and coaches the opportunity to develop their skills and coaching techniques.

The Academy is a worldwide offering and AFYA will be working with a number of its key partners to deliver it.

Ben Wood, AFYA’s Managing Director, said: “We’re delighted to welcome Juan on board. He is an exceptional coach who has a great empathy with the children and young adults that are coming through our sports programmes.

“His knowledge of rugby, his coaching ability and his international connections with schools, academies and clubs make the AFYA International Rugby Academy an exciting proposition.

“Already, teams from as far afield as Argentina and Italy have expressed an interest in coming to our British camps.”

Juan said: “Joining AFYA and directing the International Rugby Academy will be a fantastic challenge which will combine my previous experiences working with overseas children and adults in what is undoubtedly a unique and exclusive product worldwide.”

AFYA was founded in 2013 by Ben Wood, a former Army officer and qualified RFU coach, and James Wade, a top coach who was Head of Player Development at Wasps, Head of Sale Sharks Academy and is currently Head Coach at Oxford University RUFC (The Blues).

AFYA, which means ‘Health and Wellbeing’ in Swahili with its Tribal symbol standing for ‘The Quality in Human Endeavour’, is headquartered on the Wirral, and regularly works with top level talent including rugby legends Charlie Hodgson, Shaun Edwards, Andy Titterrell, Kati Tuipulotu, Nick Wood and Chris Jones.

The company has partnered with Nuffield Health, MBNA, the Bank of America and M&S to provide the children of their staff with dedicated sports camps.

Earlier this month, AFYA also announced a partnership with the tackling equipment provider Shadowman Sports.

AFYA will use the Shadowman training tools in the UK to promote better rugby coaching techniques to rugby clubs and the sport’s governing bodies. AFYA will also be offering coaching packages and clinics using Shadowman.

As part of the partnership, AFYA will be taking Northern Hemisphere rugby tackling techniques to America. The company will be running a series of rugby tackle camps across the east coast in the latter half of 2017.

AFYA launches partnership with Shadowman Sports in the UK

AFYA Sports Training has announced a partnership with the tackling equipment provider Shadowman Sports.

Shadowman Sports is an industry leader creating innovative training products to enhance individual tackle technique and defensive systems within rugby and American Football.

Its iconic tackling system is used across more than 1,500 football programs in America as well as at National Team events and the International Bowl.

Shadowman allows players to practice their speed and agility as well as their one-on-one tackling and tracking.

AFYA will use the Shadowman training tools in the UK to promote better rugby coaching techniques to rugby clubs and the sport’s governing bodies. AFYA will also be offering coaching packages and clinics using Shadowman.

As part of the partnership, AFYA will be taking Northern Hemisphere rugby tackling techniques to America. The company will be running a series of rugby tackle camps across the east coast in the latter half of 2017.

Ben Wood, Managing Director of AFYA, which has a strong reputation for sports coaching excellence, said: “We’re delighted to be the ‘go to’ people for Shadowman in the UK and are looking forward to working with governing bodies and rugby clubs across the country.

“Our partnership with Shadowman Sports will allow rugby clubs to use this impressive and unique equipment to improve their individual tackle and team defensive systems in a non-player-on-player contact environment during their training sessions.”

Shadowman Sports Chief Operating Officer Steve Flanagan said: “In AFYA, we saw an exciting opportunity to bring Shadowman to a whole new level. We’re looking forward to working with the AFYA team to deliver our innovative training products to schools, clubs and teams across the UK.

“AFYA brings high level rugby coaching which will help players and coaches alike. Combining the skills of AFYA with our Shadowman equipment gives young players the opportunity to learn more effective tackle techniques which we know can help turn a good team into a great team.”

AFYA is led by Ben Wood, a former Army officer and qualified RFU coach, and James Wade, a top coach who was Head of Player Development at Wasps, Head of Sale Sharks Academy and is currently Head Coach at Oxford University RUFC (The Blues).

An invitation to the Winston’s Wish Summer Family Party

The Winston’s Wish Northwest team will be holding a party on Weds 6 July at our Wigan Drop In to celebrate 2 years there. Download the invitation here and, once compete send it back via email to pdaly@winstonswish.org.uk.

AFYA will be there and we hope you can make it too!

Models needed for Winston’s Wish event!

Date: Friday 31st March 2017

Venue: Mercedes – Benz Showroom, Whitefield, Manchester

Winston’s Wish, in association with Jane Clynes Events, will be hosting a Fashion Show with a difference at the Mercedes-Benz Showroom in Whitefield.

How would you fancy modelling on our Catwalk of Courage? After reading that you will either be brimming with excitement or running for the hills!

We want you to bear in mind that this event is about courage and for many it will take a lot to put yourself in the spotlight. What we want you to keep in mind is that everyone will be in the same boat and will need the same amount of courage, so let’s support each other to help raise funds for Winston’s Wish.

Each model will be asked to raise sponsorship for their courage in taking part. You can also take part in memory of someone and dedicate your fundraising to that special person in your heart.

We are looking for 10 men and 10 women to come and take part. We also need 20 children to be our Mini Models – so let’s get everyone involved and bring this to life!

You will be showcasing local boutique fashions with two sections to the event; one for daywear and other for evening wear.

Each adult model will be asked to look for a sponsor, which we ask for £250 each. Each sponsor will get their logo on the promotional literature and in the programme too. I will also be here to support you in finding a sponsor.

If you would like to know more or are feeling in the moment and want to sign up, please get in touch with me on 07867428914 or email crichards@winstonswish.org.uk.

AFYA to bring sports stars to Liverpool College in new sports holiday camps

Leading sports training company AFYA will be bringing a host of sporting stars to a number of camps being held at Liverpool College this summer.

The courses, which are now open for bookings, will include England and international coaches and players from the British Lions, GB Judo, England Netball and Cricket as well as coaches from South Africa and Australia.

Multi-sport courses will also be available with tennis, fencing, athletics, street dance and speed training on offer. They run from July 11-August 26 and are suitable for children aged 5-13.

Rugby specific camps will run on August 22-24 for children aged 8-11 and 12-16 with former England international Rugby Union player Mark Cueto, the Premiership’s all-time top try scorer.

A netball camp will also take place on August 25-26 for children aged 9-13 with England Netball and Manchester Thunder’s Alice Travis.

Wirral headquartered AFYA Sports Training is made up of experienced coaches, trainers and teachers who have a background in a variety of sports.

The AFYA team includes James Wade who has headed up academies and player development at Sale Sharks and Wasps as well as being Head Coach at Oxford University RUFC.

The camps at Liverpool College, a leading North West Academy School, are being run in partnership with AFYA and Nuffield Health.

Ben Wood, MD of AFYA said: “We are delighted to be running our sporting summer camps for local children at Liverpool College for the first time.

“Our camps have been specifically designed to incorporate insights that have generated some of the best teams and athletes across the world. We have some inspirational players and coaches working with us.”

Take a look at all of our upcoming training camps here. To book, email bookings@afyasportstrg.com or call 0151 326 2253.

Liverpool College partner with AFYA

FullSizeRenderLiverpool College a leading North West Academy School and Nuffield Health are delighted to announce that in partnership with AFYA Sports Training they will be running sports camps over the Summer starting 11th July 2016 at the school.

AFYA Sports Training is a leading provider of sports coaching and education and the courses will include England and international coaches and players from The British Lions, GB Judo, England Netball and Cricket as well as coaches from South Africa and Australia

The camps are both Multi Sport for children aged 5-13 and include all of the above as well as Tennis, Fencing, Athletics, Street Dance and Speed Training to name but a few.The Multi Sports Camp will run from 11th July- 26th August.

AFYA will also run Sports Specific camps for Rugby and Netball on 22nd-24th August for 8-11 and 12-16 year olds with Mark Cueto (England & British Lions) and 25th-26th August with Alice Travis (England Netball & Manchester Thunder) for 9-13 year olds.

To see more details and or book visit www.afyasportstrg.com/trainingcamps or email bookings@afyasportstrg.com

AFYA to deliver Strength and Conditioning Training

The Problem

Due to modern lifestyles the children of today have become less mobile, more unfit and weaker than children of previous generations. Recent findings published in the child health journal Acta Paediatrica showed that arm strength in children fell by 26% between 1998 and 2008; leading to fresh concerns about the impact of modern living on the health and wellbeing of today’s children whether they engage in sport or not.

Increases in litigation, as well as constant reduction of physical education in the national curriculum has steadily reduced the amount of physical activity in young people.

“Falling off a branch used to be a good lesson in picking yourself up and learning to climb better. Now fear of litigation stops the child climbing in the first place.”
Tam Fry of the Child Growth Foundation

Additionally, the mystique of fitness training, coupled with the sometimes poor practice of some coaches has led to a misunderstanding of what contemporary strength and conditioning aims to achieve.

In contrast, strength and power is vital for success in most contact sports and although strength itself is not a measure of sporting ability it is believed to represent performance characteristics of playing potential (2). Moreover, it has been suggested that possessing high levels of strength is the most important factor influencing power production (7,9,15,20), which encompasses movements such as sprinting, jumping, changing direction, throwing and kicking and therefore applies to the vast majority of sports (8).

There is an increasing demand of strength and power in rugby players of all levels since the advent of professionalism in 1997 (16). A recent study illustrated increases of 3-5% in upper-body and 5-15% increases in lower-body strength between 2004 and 2007 (19). Furthermore, strength and power have been shown to be discriminating factors between playing levels (2–4) and have been shown to differentiate between playing standard of professional, college, high school and junior players (4).

In conclusion, we are living in an age where the youth of today are becoming weaker, slower and less fit than our predecessors, and yet many young athletes are entering an arena that requires an increasing need for the very same physical characteristics. Attempting to square this circle is fraught with danger as players try to build on shaky foundations as they endeavour to chase their dream of becoming a professional athlete. Sooner or later this will end in injury.

Further Information

There were once doubts that strength training held any benefits for children and it has traditionally been viewed as risky for maturing children due to fears it could stunt growth and lead to injury. Fortunately, there is a growing body of evidence that children and teenagers can benefit from appropriately designed and professionally coached training programmes.

In fact, injuries associated with weightlifting and weight training are lower than any contact or team based sport in this country and the benefits of strength training during youth and adolescence have far-reaching health benefits, including:

Other health benefits of physical activity also include:

Strength training in particular has been shown to have enormous benefits for athletes as it serves as the foundation for all other physical attributes. Qualities such as speed, agility, balance, mobility, anaerobic capacity and even cardio vascular endurance are underpinned by strength and therefore it is a key component of any AFYA training programme.

The most recent meta-analysis, published in the journal Pediatrics, found that children who engaged in strength training one to five times a week, for about 40 minutes per session, improved their strength by 20 to 40 percent. In addition, those who trained a few times a week also saw more improvement than those who limited their strength training to once a week. These findings line up with the most recent, updated exercise recommendations from the National Strength and Conditioning Association (NSCA) and United Kingdom Strength and Conditioning Association (UKSCA), which now recommends children incorporate strength training two to three times a week. It has been clearly shown that exercising during your youth has a long-term beneficial impact on your health.

Unfortunately, many still make the mistake of equating weight training out-dated bodybuilding or military training styles. Please understand that contemporary strength & conditioning is not about “looking good” or simply “getting a beasting”, but is designed to develop well-rounded athletes by focussing on fundamental movement skills and progressive strength development by using safe techniques utilising evidence based training methods.

The Solution

The AFYA training plan employs a five-step approach;

Pre-Test

This testing session is the most important session in the AFYA training plan as all subsequent training sessions are based on the results from the initial testing session. It briefly comprises of:

  1. Anthropometric assessment This includes height, weight, body fat and muscle girths. Regular testing can also inform coaching on maturations status which may guide future coaching sessions and exercise selection.
  2. Functional Movement Screen This is the foundation from which all training programmes evolve from. Put simply it assesses the movement capacity of the player and provides the coach with vital information about how the player moves and, perhaps more importantly, where movement dysfunctions lie. This in turn guides future coaching.
  3. Strength Basic upper and lower body strength testing. All scores are expressed in absolute and relative measures which is important in maturing athletes.
  4. Speed Acceleration, speed and momentum are measured over specific distances. Speed timing gates will need to be provided.
  5. Aerobic/Anaerobic capacity General aerobic (from which future training plans can be designed) and/or sport & position specific anaerobic fitness tests

Distance Programming

Once the testing has taken place and the results have been analysed players will receive a training programme based on their general need and ability. There will be 3 sessions per week over a 12-week period.

Coach Led Sessions

Further sessions will be provided and led by a qualified, experienced strength & conditioning coach. There will be 3 sessions per week over a 12-week period. Players will be split into 2 groups to increase the player to coach ratio.

Educational Lessons

In order to enhance the training programme so the players get maximum benefit there will also be 3 educational lessons consisting of general nutritional practices, nutrition for performance and how to recover from training/playing. However, if there are specific topics that you would like to cover this can also be arranged.

Post-Test

The post-test emulates the pre-test and checks the effectiveness of the training programme as the results can be compared.

AFYA TO HELP ANSELMIANS CREATE RUGBY CENTRE OF EXCELLENCE

Leading sports training company AFYA is working with Anselmians Rugby Club to create a Centre of Excellence.

The Centre will provide elite level coaching and player development and bring new players to the sport. It coincides with the club’s plans to build a new club house facility on its site in Eastham.

The Excellence programme is for players aged 13-18 and will give them coaching and advice on fitness, skill development, positional and team tactics as well as nutrition.

As part of the centre, there will also be an extensive coach development and parents advice programme.

Wirral headquartered AFYA, launched two years ago, is made up of experienced coaches, trainers and teachers who have a background in a variety of sports including Rugby Union, Netball, Tennis, Judo and Athletics.

The AFYA team includes James Wade who has headed up academies and player development at Sale Sharks and Wasps as well as being Head Coach at Oxford University RUFC.

Anselmians RUFC Chairman Jason Abbott said: “We are looking forward to an exciting future with the launch of the Centre of Excellence coupled with our plans to build a new club house facility.

“AFYA has a strong reputation for sports coaching excellence which is why we chose them as our working partners. They share our passion for developing youth and their mixture of performance coaches will allow us to keep the training and development programmes fresh and exciting.

“This is a unique initiative by Anselmians and unparalleled in the area. We are making a huge commitment to create a sporting environment in which our young players can achieve the highest standards to which they aspire in rugby and in life.

“At a time when the numbers of adult players are declining nationally, we are securing the sustainable future growth of our club by investing heavily in our youth development.
All local youngsters within the Academy’s age parameters are welcome to join us on this exciting journey.”

AFYA’s remit will include new player recruitment and anyone interested in finding out more about the Centre of Excellence is invited to an open evening at the club on Thursday, March 10th at 7pm. AFYA will be at the launch along with former England international Rugby Union player Mark Cueto, the Premiership’s all-time top try scorer.

Ben Wood, MD of AFYA said: “We are delighted to be launching a Centre of Excellence at Anselmians and to be working with them to create the Wirral’s leading rugby club.

“Our courses have been specially designed to incorporate insights that have generated some of the best teams and athletes across the world. We have some inspirational players and coaches working with us.”

Anselmians RUFC was formed in 1947 and the club relocated to its present home in Eastham village in the mid-1950s. The club is proud to have been providing sporting opportunities for all youth in the local community and beyond.