The AFYA leadership team is made up of experienced coaches, trainers and teachers who have a background in a variety of sports including Rugby Union, Netball, Tennis, Athletics, Swimming, Golf and Cricket. Other disciplines include Combat Training, Judo and Taekwondo plus Fencing, Golf, Climbing and Bushcraft.
The AFYA team consists of internationally recognised coaches and sports educators from around the world, stretching as far as Australia and New Zealand.
We have incorporated multiple skills and sports programmes into an approach to educating and training young children and athletes in order to provide holistic, enjoyable and demanding courses.
The courses we run have been specially designed to incorporate insights that have generated some of the best teams and athletes across the world.
About our tribal sign
AFYA is Swahili for ‘Health and Well Being’ and this underpins our philosophy as a company.
We combined this with the West African symbol of the Hwe Mu Dua which stresses the need and importance of the quality in human endeavour.
The two messages define who we are and what we aim to give to and inspire in the people, schools, teams and institutions we work with.
Our Leadership Team Includes:
Chief Executive Officer and Head of Leadership Development
Ben founded AFYA with the aim of giving children and young adults an opportunity to express and develop themselves in sport both as individuals and members of a team.
Before founding AFYA he worked as an executive coach and corporate recruiter in the life sciences sector where he helped multinationals identify, recruit and nurture high-performing individuals for their respective companies.
Ben has always been passionate about sport and its potential and ability to unlock and develop talent – both sporting and personal.
Prior to working in industry Ben was an Army Officer and HALO Trust Country Representative in Angola where he recruited, trained and led ex-UNITA guerrillas to work in support of numerous charities including Save The Children, Oxfam, Concern and ICRC.
Ben is an RFU coach and has over 25 years of coaching and training experience in a variety of settings.
He was educated at the University of Leicester, Royal Military Academy Sandhurst and The College of Law Chester and is a proud father of three children.
Outside of being MD Ben runs the Leadership and Team Development Programme.
Meet some of our coaches:
Wasps, former England and British & Irish Lions
Andy began his professional career as a rugby player in 2001 at Sale Sharks where he won the European Challenge Cup Medals and The Premiership Title in 2006.
He has played for Gloucester and Leeds Carnegie and was the Head of Strength & Conditioning for The Academy. He also had a season in Scotland with Edinburgh competing in the Rabbo Direct.
He is currently forwards coach at Wasps.